We founded the O€CO SME network almost 10 years ago, and I have been president of the association since 2015. The association sees itself as a think tank for everyone who values sustainable environmental, energy and economic policies: SMEs, associations, administrations, institutions, politics and the public. The purpose of the association is to promote an ecological and liberal economic policy via a broad network that is growing in a controlled manner.

For the same amount of time I have been working for the association mebea (human I job I work) in Pratteln, which is committed to the work integration of people - especially in the commercial area. I have been the President of mebea since 2018 and, as a communication consultant, I am also responsible for individual mandates in the fields of politics and business.

The topic of communication has occupied me since I was 23 years old; meanwhile 45 years have passed. In large and small communications agencies and especially in one's own agency and in politics, it is repeatedly confirmed that you cannot make a Federal Councilor out of a sack of potatoes and a million Swiss francs. In the early 1970s, a well-known Zurich PR consultant is said to have said in the presence of friends that this is possible – presumably after a few bottles of red wine in the Kronenhalle. The fact is that communication has never worked this way before.

Seniors stand for experience and seriousness
To this day, I advise companies, politicians, associations and non-profit organizations on the development of strategies and their implementation.

I have never experienced that products and people can be sold without a profile. A profile consists of corners and edges. A good profile comes from hard work and processes that can often take a long time and be exhausting.

There are certainly always cases where people with a pronounced profile slip. Anyone entering politics must know that they are treading water. Many distinguished personalities have had this experience. Even the best profile does not protect against falls.

What can you do about it? You simply remain true to yourself, your goals, your values and abilities. You stand on both feet and keep contact with the ground.

Even at the age of 68, my zest for action is still very high. With the support of my partner and senior partner, I advise companies, politicians, associations and non-profit organizations on the development of strategies and their implementation. I am also involved as President of the O€CO SME network and as President of mebea. However, I do enjoy being a (part-time) pensioner a bit, as I often travel or take a lazy day.

Stephen Kaiser
Emperor Communication
(Kaister & Partners)
Rütimeyerstrasse 3
CH-4051 Basel
Phone +41 61 681 66 66
Mobile +41 79 226 79 89
[email protected]

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