Once upon a time on a Sunday morning. After a long Saturday night. Tired, I walk into the kitchen - but oh, what a shock! fridge is empty.
Has this already happened to you happened to you, dear readers? Perhaps when you were younger?
It is precisely situations like this that creativity. For the two ladies Claudine Vögelin and Lisa Blessing this was the starting signal for their start-up company, the Sunday delivery Sunday delivery service "Brunchbox". I meet the two of them for coffee and and they tell me all about it - or should I say the box?
The idea came in the winter of 2017, Claudine and Lisa started in February 2018 and raised the seed capital via crowdfunding. together via crowdfunding. In this case, start-up capital is needed for the design of the logo, the creation of the boxes, renting a warehouse and, last but not least and last but not least - Lisa explains - to pay for the goods.
Claudine explains that they have They have concentrated on regional suppliers who do not have to take any risks. All products are purchased. The two had gathered information at the Matthäus market. A network of suppliers from Basel and the region has now been spun. From the logo to the cheese, from the honey to the butter - everything comes from the region, e.g. from Basel, Allschwil or Metzerlen.
And what if there is something left over?
Claudine and Lisa say that it was difficult to plan exactly. That's why, in the beginning, family and friends were the laughing third parties when bread or croissants were left over. In the meantime it is now easier to estimate how many orders will come in. And: they have created the "all in after eleven" box in the spirit of "stop food waste". It is a surprise box for CHF 15 worth CHF 20.
What kind of customers do you have?
Oh, that was a mixed mixed audience. Young and old, including singles, for example, but also grandparents grandparents having brunch with their grandchildren. Or retired couples. Claudine and Claudine and Lisa see this because they don't just fill and pack the brunch boxes themselves every Sunday. and pack them themselves. No, they also deliver them themselves, by bike and by car.
I am amazed! Lisa Blessing and Claudine Vögelin explain that they each have a 50% job, a new shop project and the Brunchbox. new store project and the brunch box. They would actually both work around the clock working around the clock, including weekends. Vacations? Oh yes... in between closing the business, for example over Christmas, that would be fine. And at the moment They currently take a break once a month on a Sunday. The most strenuous part delivery anyway. They are planning to outsource this to a regional delivery regional delivery service. Also in the knowledge that orders are would increase.
And what about the administration?
They receive great support from a senior for their tax return. They are very happy about it. But what they actually need is someone to help them draw up a business plan. They don't know much about this, but would like to expand the brunch box idea with the Pausesäggli idea. Perhaps there is someone on the seniors@work platform who knows how to draw up a business plan?
I would like to thank Claudine Vögelin and Lisa Blessing for the insight into their great start-up company and hope that they will find a kind soul via the seniors@work network to help them create a business plan.
We founded the O€CO SME network almost 10 years ago and I have been President of the association since 2015. The association sees itself as a think tank for everyone who values a sustainable environmental, energy and economic policy: SMEs, associations, administrations, institutions, politicians and the public. The purpose of the association is to promote an ecological and liberal economic policy through a broad, controlled and growing network.
I have been working for the association mebea (mensch I beruf I arbeit) in Pratteln, which is committed to integrating people into the workplace - particularly in the commercial sector. I have been President of mebea since 2018 and also work as a communications consultant on individual mandates in the fields of politics and business.
The subject of communication has occupied me since I was 23 years old; 45 years have now passed. In large and small communications agencies, and especially in my own agency and in politics, it is repeatedly confirmed that you can't make a Federal Councillor out of a sack of potatoes and a million francs. In the early 1970s, a well-known Zurich PR consultant is said to have told friends that this was possible - presumably after a few bottles of red wine in the Kronenhalle. The fact is that communication has never worked in this way before.
Seniors stand for experience and reliability
To this day, I advise companies, political representatives, associations and non-profit organizations on the development and implementation of strategies.
I have never experienced that products and people can be sold without a profile. A profile consists of rough edges. A good profile is created through hard work and processes that often take a long time and can be exhausting.
There are certainly always cases where people with a high profile slip up. Anyone entering politics must know that they are treading on slippery ground. Many high-profile personalities have experienced this. Even the best profile does not protect against falls.
What can you do about it? You simply stay true to yourself, your goals, values and abilities. You stand on both feet and keep your feet on the ground.
Even at the age of 68, I still have a great thirst for action. With the support of my life partner and senior partner, I advise companies, politicians, associations and non-profit organizations on the development of strategies and their implementation. I am also involved as President of the O€CO SME network and as President of mebea. However, I am already enjoying my (part-time) pensioner's life a little by traveling or taking a lazy day.
Stefan Kaister
Kaister Communication
(Kaister & Partner)
Rütimeyerstrasse 3
CH-4051 Basel
Phone +41 61 681 66 66
Mobile +41 79 226 79 89
[email protected]
Somewhere, I can't remember when, I stumbled across the following statement:
"Care work: 61% women and 39% men perform care work. A total of 9.02 billion hours are worked each year. That is equivalent to 408 billion Swiss francs! Only 7.9 billion hours are spent on paid work."
During my research on this I came across a publication by the Federal Department of Home Affairs / Federal Office for Gender Equality from 2010. Office for Gender Equality, from 2010. The publication is called "Care work".
First and foremost, the brochure primarily states what many people already know:
P. 7: "A total of around 2.8 billion. working hours are spent on the care of children and adults. adults. Four-fifths of this is unpaid care work for children and adults in children and adults in need of care in families, specifically 2.3 billion hours. billion. hours of work. Of these, 2.1 billion hours (over 90%) are spent on childcare. childcare."
p. 9 addresses the imbalance between men and women: Women provide 10.7 hours of care for adults hours (20.5 hours for children). Men cover 7.6 hours in the same area hours (13 hours for children).
Senior citizens do a particularly care work: they look after grandchildren, are active in neighborhood help their neighbors, are involved in churches and communities or organizations for the elderly. Many people aged 65+ look after their sick spouses. spouses who are ill.
If you are already a senior citizen senior, the question of how to reconcile care work with your career falls away. However, the physical and mental strain of caring for sick relatives relatives should not be underestimated. Relief options are in demand.
If the carers are still of working age working age, the employer's understanding is required. If the If the caregiver has to give up work, there are economic costs: The loss of tax revenue and social security contributions, for example. In the longer term, there are costs for social welfare or supplementary benefits. supplementary benefits.
People with care work are more likely to be unemployed. Part-time jobs are not a dime a dozen, especially if the man or woman is already of an advanced age. And unfortunately, skills acquired outside of work are not on employers' wish lists - how short-sighted! It is no coincidence that the seniors@work website is called "Job platform for retired talent"! Because know-how, talent and immense experience are only available to people of an advanced age.
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